Here are the top sources for paid app acquisition:

1. Apple Search Ads (ASA) and Google App Campaigns (GAC)

These are arguably the most essential paid channels for app marketing, as they place your app directly at the top of the search results within their respective app stores.

• Apple Search Ads (ASA): This is a must-use for any iOS app. It allows you to bid on keywords to ensure your app appears at the top of the App Store search results when users are actively looking for apps like yours. This channel is known for delivering high-quality, high-intent users because they are already in the “download mindset.”
• Google App Campaigns (GAC): Formerly known as Universal App Campaigns, GAC automates your ad creation and targeting across Google’s vast network, including Google Search, Google Play, YouTube, and the Google Display Network. This makes it a powerful and scalable way to reach a massive audience.

2. Social Media Advertising (Meta, TikTok, etc.)

Social media platforms are incredibly effective for paid UA due to their robust targeting capabilities and massive user bases.

• Meta Ads (Facebook and Instagram): Meta’s ad platform provides powerful tools to target users based on demographics, interests, behaviors, and even custom audiences (like your existing customer list). You can run a variety of ad formats, including video, image, and carousel ads, which are excellent for showcasing your app’s features in a visually engaging way.
• TikTok Ads: Known for its highly engaging, short-form video content, TikTok is a top channel for reaching Gen Z and younger audiences. The platform’s algorithm-driven feed and focus on user-generated content (UGC) can lead to viral success if your ads resonate with the platform’s unique culture.

3. Mobile Ad Networks

Beyond the major tech giants, there is a wide ecosystem of mobile ad networks that can help you find new users. These networks place your app’s ads within other mobile apps and websites.

• Key Players: Networks like AdMob, Unity Ads, AppLovin, and IronSource are popular choices. Many of these platforms specialize in specific niches, such as mobile gaming (Unity Ads, IronSource), and offer unique ad formats like rewarded video ads, where users receive in-app benefits for watching an ad.
• Programmatic Advertising: This involves using demand-side platforms (DSPs) to automate the bidding process for ad placements across thousands of apps and websites. It’s a data-driven approach that helps you find and acquire users at scale and at an optimal price.

4. Influencer Marketing

While not a traditional ad platform, influencer marketing is a powerful paid acquisition channel, especially for reaching niche audiences.

• How it Works: You pay an influencer to promote your app to their dedicated following. The value lies in the trust and authenticity the influencer has built with their audience, which can translate into a higher conversion rate than a typical ad.
• Key Benefits: Influencer marketing is excellent for building brand credibility and driving user acquisition. It’s particularly effective for apps targeting younger, more engaged demographics.

5. Affiliate Marketing

Affiliate marketing is a performance-based model where you pay a commission to third-party affiliates for each new user they acquire for your app.

• The Model: Affiliates—which can be websites, bloggers, or even individuals with large followings—promote your app and receive a payout only when a user performs a specific action, such as an install or a sign-up.
• Why it Works: This model is highly cost-effective and low-risk because you are only paying for results. It allows you to leverage a broad network of partners to expand your reach.

In today’s competitive app landscape, organic growth alone is often not enough to achieve significant scale. A well-executed paid acquisition strategy is the rocket fuel your app needs to stand out, attract high-quality users, and drive sustainable growth. By diversifying your efforts across key channels like Apple Search Ads, Google App Campaigns, and social media platforms, you can reach new audiences and maximize your return on ad spend. Remember to continuously analyze your data, test new creative, and optimize your campaigns to ensure your paid acquisition efforts are not just effective, but truly transformative for your app’s success.

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Understand Your App Marketing Needs

Before you begin contacting agencies, define what you want to achieve. Are you launching a new app, rebranding an existing one, or trying to increase installs and user engagement? Different agencies specialize in different areas of app marketing, including:

• App Store Optimization (ASO)
• Paid user acquisition (e.g., Apple Search Ads, Google App Campaigns, Meta ads)
• Influencer and content marketing
• Mobile analytics and performance optimization
• Retention and re-engagement strategies
• Understanding your needs will help narrow down agencies that offer relevant services.

Look for Relevant Experience

Choose an agency with a proven track record in your specific industry or app category. For example, while a company with experience in gaming apps may excel in that field, it may not necessarily be the best fit for a meditation or finance app. Therefore, when evaluating agencies, you should ask questions such as: Have they worked with apps similar to yours? What success metrics did they deliver? Can they share relevant case studies or client references?

Understand Their KPIs and Reporting Style

Don’t settle for vanity metrics. The agency should be aligned with your business KPIs, such as:

• Cost-per-install (CPI)
• Retention rate
• User lifetime value (LTV)
• Return on ad spend (ROAS)

To get a clearer picture of their expertise, ask them how they attribute installs, how they measure success, and how they make campaign adjustments. Furthermore, by understanding these processes, you can ensure their approach aligns with your goals and expectations.

Evaluate Their Core Services and Capabilities

Not all agencies offer the same services. Some focus solely on paid ads, while others provide a full-service approach including creative production, analytics, and ASO.

Make sure they cover areas such as:

• Keyword optimization and A/B testing (ASO)
• Campaign management across platforms
• Creative asset production
• Funnel analysis and user segmentation
• Re-engagement strategies

Ideally, your chosen agency should be able to adapt to your evolving needs as your app grows.

Analyze Their Communication Style

Successful collaboration, above all, depends on clear and transparent communication. Therefore, pay close attention to how agencies communicate right from the start:

• Are they responsive to emails and meeting requests?
• Do they ask thoughtful questions about your goals?
• Will you have a dedicated account manager?
• What’s their reporting cadence?

Look for Relevant Industry Experience

In addition, agencies that have worked with similar apps—whether in terms of category, audience, or monetization model—often bring valuable insights and tested strategies. Therefore, it’s essential to review their case studies, testimonials, and portfolios to better understand how their past experience can translate into success for your own app.insights and tested strategies. Review their case studies, testimonials, and portfolios.

Have they marketed apps in your category? What results did they deliver?

A modern app marketing agency should be well-equipped with the latest tools:

• ASO tools like AppTweak or MobileAction
• Attribution tools like Adjust or Appsflyer
• Ad platform certifications (Google, Apple, Meta)
• CRM or automation systems for user journeys

Discuss Budget and Pricing Models: App marketing agencies offer various pricing models, such as:

• Flat monthly retainers
• Performance-based pricing (e.g., cost-per-install or revenue share)
• Project-based pricing for short-term campaigns

Make sure you understand what’s included in each pricing tier and whether there are any extra costs. So, don’t be afraid to negotiate or ask for a trial period to test the partnership.

Check Reviews and Reputation: a strong online reputation often reflects client satisfaction. Look at:

• Client reviews on platforms like Clutch, G2, or Google
• Testimonials and case studies on their website
• Their presence in app marketing communities and events

Furthermore, you can even reach out to a few of their past clients to gain direct feedback on the agency’s strengths and weaknesses.

Assess Cultural Fit: working with an agency is a partnership, and cultural fit matters. Consider:

• Do their values align with yours?
• Do they understand your brand voice?
• Is their team collaborative and proactive?

A strong cultural match leads to better teamwork, more creativity, and smoother execution.

Ask the Right Questions Before You Commit

Before you finalize your decision, have a discovery call or meeting to ask:

• How do they onboard new clients?
• What does their typical 3- or 6-month plan look like?
• How do they handle underperforming campaigns?
• Can they offer flexible scaling as your app grows?

In fact, the more clarity you establish upfront, the smoother and more effective the partnership will run.

Choosing an app marketing agency isn’t just about who offers the lowest price or flashiest website. Instead, it’s about finding a team that truly understands your app, shares your goals, and has the tools and experience to execute a data-driven, creative strategy that scales. Therefore, it’s essential to take your time to research carefully, ask the right questions, and find a partner you can trust.With the right agency by your side, your app has the potential to go from an unknown download to a market leader.

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Nowadays, these tools are crucial for marketers aiming to build deeper customer relationships, streamline workflows, and drive growth. In fact, we’ll explore their core strengths and highlight the most impactful new features released in recent months.

Key CRM Tools

• Salesforce Marketing Cloud: Overall, it’s one of the best tools for enterprises and global teams. Among its key features are:
  • Powerful campaign management and segmentation
  • Integration with Sales Cloud, Data Cloud, and Service Cloud
  • Einstein AI for content and journey personalization
    • What’s new? One of the most notable updates is Agentforce 2.0, a suite of AI agents that assist with campaign creation, content recommendations, and audience targeting. Additionally, the new WhatsApp Flows integration enables brands to build rich, conversational experiences directly within WhatsApp.

• HubSpot CRM + Marketing Hub: Created with small and medium-sized businesses in mind, this tool offers several key features, such as:
  • Seamless marketing-sales alignment
  • Drag-and-drop workflows and automation
  • Built-in email marketing and lead scoring
    • What’s new? Breeze AI suite, a new layer of AI agents designed to streamline customer support, automate prospecting, and enhance content creation. The platform also now features predictive lead scoring and AI-driven sales forecasting to help teams focus on the most promising opportunities. Additionally, HubSpot supports multi-account management, making it easier to handle multiple brands or clients within a single interface.

• Zoho CRM: Overall, this platform is especially well-suited for budget-conscious teams or companies that need custom workflows. In particular, its key features include:
  • Email campaigns, lead management, and analytics
  • Advanced automation with custom rules
  • Zia AI assistant for smart predictions and recommendations
    • What’s new? Zoho has recently enhanced its AI-powered dashboards, improved campaign ROI tracking, and introduced seamless integration with WhatsApp Business—making it even more effective for real-time customer engagement.

• ClickUp:It is a great tool for marketing teams that need both CRM and project management in one platform. Among its key features are the following:
  • Customizable CRM templates for managing leads, clients, or campaigns
  • Dashboards for real-time marketing analytics and KPIs
  • Built-in automation for follow-ups, deal tracking, and task assignment
  • Email integration, forms, and Docs for centralized communication
  • Time tracking to monitor team capacity
    • What’s new? Notably, one of the most exciting new features is ClickUp Brain—an AI-powered assistant that helps summarize tasks, generate content briefs, and draft emails.

• Pipedrive: Ideal for sales-focused marketing teams, Pipedrive offers an intuitive platform that blends simplicity with power.For instance, some of its key features include:
  • Easy to use marketing automation
  • Visual sales pipelines
  • Email and call tracking
    • What’s new? Pipedrive has introduced Smart Docs 2.0, enabling teams to create, manage, and send content proposals and templates more efficiently. In addition, they now offer enhanced email engagement analytics, giving users deeper insights into how prospects interact with their communications.

Today, CRM tools are essential for successful marketing. Thanks to new AI features and improved automation, they now help teams work smarter. As a result, businesses can connect with customers more effectively and grow faster!

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Here’s why going local can be important for your business:

• Local Expertise and Market Knowledge

A local agency understands your region’s specific traits —whether that’s customer behavior, language usage, regional trends, or seasonal buying patterns. This knowledge is vital when crafting messages that truly resonate with your audience. While a global agency might rely on broad data, a local agency can dig into specifics that directly impact your market.

They’re also more likely to have hands-on experience working with businesses in your area or industry, which means they know what works and what doesn’t within your local context.

• Easy Communication and Collaboration

Working in the same time zone makes communication more simple. You can meet face-to-face, share ideas in real time, and collaborate more quickly and efficiently. This is especially useful for businesses that want to be more involved in the creative process or need fast feedback loops.

• A Network That Benefits You

Local agencies often build strong connections within your community. They might have established relationships with local media outlets, influencers, or event organizers. That network can open doors for PR, co-branding opportunities, and increased visibility—all within your target market.

• Regional Awareness That Delivers

They understand what resonates with local audiences, the tone that fits your region, and the culture behind your customers’ decisions. This regional sensitivity allows them to create marketing that feels authentic, not generic. Instead of applying a one-size-fits-all solution, they craft messages and visuals that speak directly to your market.

• Supporting Shared Growth

Choosing a local agency is also a way to reinvest in your community. Your success becomes their success. Local agencies are more likely to go the extra mile for your business because their reputation is built on delivering results to others just like you.When you win, they win too.

A local agency isn’t just a vendor; it’s a strategic partner rooted in your shared community – Sometimes, thinking local is the smartest global move you can make.

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Agencies that market their own apps are applying lessons the’ve learned by launching their own apps

Agencies that have built their own mobile products don’t just talk about performance marketing, app store trends, or user behavior — they’ve actually lived through it all with their own apps. As a result, they’ve made the mistakes, tested the solutions, and iterated over time. More importantly, they truly understand the pressures that come with every install, review, and retention challenge. So, you’re not just hiring a service provider, you’re gaining a strategic partner that knows what it takes to succeed in the ever-evolving world of app growth.

1. Deeper Knowledge of the Mobile App Lifecycle

Agencies with their own apps have walked through every phase: from ideation and product development to launch, growth, and user retention.

They understand the intricacies of ASO, UI/UX design, app monetization, and analytics—because they’ve done it all internally. They’ve handled A/B testing for onboarding flows, experimented with pricing models, and responded to real user reviews in both app stores.

This perspective allows them to approach your app with practical solutions backed by experience, rather than just theory.

2. Smarter, Data-Driven Decisions

Running their own apps gives these agencies access to unique performance data, allowing them to make smarter and faster decisions when marketing your product.

They can identify trends, test ad creative, and adjust user acquisition strategies using real insights. Their tactics are informed by the metrics they monitor every day—not by what’s trending in a blog post.

This means your campaign is built on solid data, not assumptions.

3. Faster Execution and Proven Processes

When an agency manages its own apps, they’ve already refined workflows and built tools that streamline execution. From launch checklists to retention email flows and ad templates, they have ready-to-go strategies that save time and improve results.

Whether it’s launching campaigns across Apple Search Ads, Google App Campaigns, TikTok, or Meta, they’ve already optimized each platform for performance.

4. Always Ahead of the Curve

Agencies invested in their own apps tend to be early adopters. They’re the first to test new features, explore platform updates, and adjust strategies when algorithms shift.

This proactive mindset benefits you. They’ll keep your campaigns updated, test new formats and creatives, and ensure your app stays competitive as trends evolve.

5. Alignment With Your Product Goals

If your app is at the center of your business, you need a partner who understands what that means. This type of agencies understand these priorities because they share them and the have solved similar problems and know what it trackes to move metrics that matter. This makes communication clearer, strategy more focused and collaboration more effective.

When it comes to app marketing, choosing an agency that has launched and grown its own apps can give your business a powerful advantage. These partners bring tested strategies, valuable insights, and a deeper understanding of what drives real growth in the mobile space.

You don’t need theory, you need partners who’ve done it themselves. And that’s exactly what agencies with their own apps offer.

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Breaking Language Barriers

A multilingual agency ensures that your brand’s message is not just translated, but truly localized — capturing the tone, emotion, and intent behind every word. This avoids awkward translations or misunderstandings that can damage credibility. When customers feel spoken to in their own language, they’re more likely to listen and engage.

Reaching Wider and more diverse markets

Working with a multilingual agency allows your business to expand into new regions with confidence. Whether you’re entering Europe, Latin America, or Asia, a multilingual strategy ensures your voice adapts to local needs and expectations. You don’t just reach more people — you reach them more meaningfully.

Improving SEO and Search Visibility

Search behavior varies by language and region. A multilingual marketing agency knows how to optimize your content for different markets — from multilingual keyword research to localized SEO strategies. As a result, this ensures your brand appears in the right search results, on the right platforms, and in the right language. Consequently, you gain more organic traffic and improved search engine visibility across countries.

Building Trust and Custom Loyalty

Language builds trust. People are far more likely to engage with brands that speak their language. According to multiple studies, users are more likely to purchase from websites available in their native tongue. By working with a multilingual agency, your brand gains credibility and builds stronger, longer-lasting relationships with global customers. A multilingual agency helps create consistent, culturally adapted content that resonates emotionally — not just rationally.

Adapting Creatively Across Cultures

Effective marketing isn’t just about translating words — it’s about translating meaning, they reshape your creative to fit each culture. A campaign that works in one country might fall flat or even offend in another. Multilingual agencies employ native speakers and culturally aware professionals who ensure your messaging is not only correct, but also creative, relevant, and appropriate for each target market. 

Saving Time and Avoiding Costly Mistakes

Trying to manage translations, SEO, design changes, and cultural adaptation in-house can quickly overwhelm your team. A multilingual agency brings expertise and workflows that reduce errors, save time, and deliver global campaigns that feel local from day one.

A multilingual marketing agency empowers your business to speak to the world — clearly, confidently, and culturally. As the marketplace becomes increasingly international, businesses that want to compete globally must think — and speak — locally. A multilingual marketing agency helps you transform your global strategy into local success stories. By understanding local nuances, preferences, and cultural values, these agencies ensure your message resonates with every audience. This results in stronger brand recognition, deeper customer trust, and more meaningful engagement across borders.

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How does AI influence SEO?

• Identifying SEO Opportunities: AI simplifies the process of uncovering high-impact keywords and link-building opportunities. By analyzing large volumes of data, it identifies patterns in search behavior and backlink strategies that can drive qualified traffic to your site. These are some tools that support this process:
  • InLinks: Uses natural language processing to identify keywords and key phrases that can increase CTR (click-through rate) and conversions.
  • Frase.io: Ideal for keyword research and better understanding the search intent behind the most relevant terms for your niche.
  • Scalenut: Provides keyword research and key metrics such as search volumes and competition.

• Content Generation and Optimization: AI improves the structure of the page and optimizes content generation, creating content that responds to the user’s search intent.It can help structure articles, suggest headings, and even generate complete drafts. Tools include:
  • Surfer SEO: Tool specialized in content optimization through on-page signals.
  • Writesonic: Especially useful for creating long-form and structured content.
  • Jasper AI: Generates high-quality, SEO-optimized content quickly and can also create images with AI to improve the visual experience on the web.

• Optimization for Voice Search: Voice search is now commonplace, so it’s essential to adapt your content to this type of conversational search. You can use the following tools to optimize voice search.
  • Yext: Specializes in optimizing content for voice search and virtual assistants.
  • Frase.io: This tool can optimize content for conversational queries that are common in voice searches.

• Improved User Experience(UX): A well-structured website not only improves user retention, but is also favored by search engines. AI improves website structure and navigation, making it easier for users to find what they’re looking for. We can mention:
  • NitroPack: Specializing in improving web page loading speed, which improves user experience.
  • Jasper AI: generates recommendations on how to improve content to enhance the user experience.

• Website Audits and Duplicate Content Detection: AI audits are capable of detecting technical issues, such as duplicate content, that affect SEO rankings. These are some of the tools that help you making corrections or suggesting changes to improve the quality and relevance of the content.
  • DiiB: Offers detailed AI-based audits that detect duplicate content and other SEO issues, suggesting specific improvements.
  • AlliAI: Automates technical audits and real-time adjustments to efficiently optimize both content and code.

Another tool worth mentioning is ChatGPT, which help with: content optimization and voice search, as well as identifying SEO opportunities.

AI continues to expand its influence across the entire SEO landscape, and as these technologies advance, the possibilities will multiply. If you’d like help identifying the right tools or implementing AI in your SEO strategy, feel free to reach out. We’d be happy to support you!

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Here’s a breakdown of key areas where generative AI is making a significant difference in digital marketing:

• Data Analysis and Audience Segmentation: AI can analyze large amounts of data in real time. Furthermore, it can segment audiences into specific groups based on their interests, behaviors, and preferences.This allows marketers to segment audiences into highly specific groups based on behavioral data, interests, location, device usage, past purchases, and even in-app interactions.

• Content Personalization: AI enables content personalization based on user behavior and preferences. AI uses customer data to personalize messages, product suggestions, and content, boosting user experience and driving higher conversions. With AI, businesses can create tailored emails, recommendations, and visuals that resonate, enhancing engagement and increasing conversion rates.

• Chatbots: AI-powered chatbots go far beyond answering FAQs. In fact, they can provide assistance and answer customer questions in real time. As a result, this promotes a better customer experience by providing quick responses to their needs.

• Process Automation: AI can automate repetitive and routine tasks. This can automate sending emails, posting content on social media, and managing advertising campaigns. This frees up time and resources for marketers to focus on strategic and creative activities.

• Campaign Optmization: AI helps maximize ROI by analyzing campaign performance data and making real-time adjustments for better results. It allows marketers to fine-tune messages and offers based on audience behavior and engagement patterns instantly. With AI, advertising campaigns can become more adaptive, targeting the right users at the right time.

Some of the most notable benefits of AI in digital marketing include process automation, greater personalization, and enhanced decision-making. The key now is to leverage AI with clear intention, a well-defined strategy, and a strong commitment to ethical use. As this technology continues to evolve, marketers who adopt it thoughtfully position themselves to drive meaningful results and build lasting connections with their audiences.

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Let’s start with the visual overhaul. Apple has reimagined the App Store interface across all its devices, making it more dynamic, fluid, and immersive. This shift is part of a broader design transformation: Liquid Glass.

This is a new UI language that combines real-time responsiveness with a transparent, layered aesthetic. Every element now reacts organically to your actions, whether you’re moving your device, scrolling with your finger, or gliding a mouse across the screen.
Menus expand fluidly, interface elements adjust and minimize as you scroll, and the overall layout has a renewed sense of depth and movement. The result feels alive. It’s not just prettier — Liquid Glass makes the interface more responsive, more intuitive, and undeniably more Apple.
It’s worth noting that the design language we’ve seen up through iOS 18 has its roots in iOS 7. This Liquid Glass overhaul in iOS 26 marks the beginning of a new design era for Apple, one that will influence its entire ecosystem in the years ahead.

Other notable improvements announced at the conference include a significant upgrade for AirPods 4 and AirPods Pro 2. Now supporting studio-quality recordings — a major leap for content creators and professionals. On the iPad front, Apple introduced a completely redesigned window system that mirrors the Mac experience. This allowing users to open multiple windows, auto-arrange them, and run apps in the background. The addition of a horizontal menu bar further enhances multitasking and usability. These updates mark a clear push toward making the iPad a true productivity device. With such powerful tools now at hand, could we see a broader shift in how iPads are used in the workplace? Apple certainly seems to be betting on it.

Despite the introduction of Apple Intelligence, critics have pointed to the lack of significant progress with Siri and the absence of a clear strategic commitment to AI. One standout feature is the use of artificial intelligence for real-time translation during conversations. While impressive, the translation currently appears as on-screen text rather than audio. The real news in this section will likely emerge in 2026 – 2027.
However, Apple has brought meaningful AI enhancements to the Apple Watch, making it more intelligent and responsive to your environment. For example, if you’re in a quiet setting, notification sounds will automatically adjust to be more discreet. Widgets are now more dynamic and context-aware, no longer confined to a single stacked layout. And here’s a handy new trick: with a simple gesture, you can now dismiss a call or silence a notification—no need to touch the screen.

Here are some of the most notable new features we wanted to share with you—but there’s more. There are new updates related to Apple Games, Wallet, Messages, Apple Glasses and the Phone app. The advance toward a future full of change and innovation has begun, and Apple is clearly ready to shape what comes next.

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Many have likened this innovation to the iPhone 4 epoch, which introduced the Retina Display. Despite the Vision Pro’s steep price tag of $3,499, we’re genuinely thrilled about its potential.

From a productivity standpoint, if it can stand as a primary device for tasks, its value becomes quite clear. This device will appeal to those frequently working remotely – whether in transit, at second homes, or elsewhere – who will appreciate the expanded workable area and the ability to fully function without the limitations of a small laptop. This will particularly appeal to those accustomed to operating with multiple monitors, myself included.

In the realm of entertainment, the potential for viewing movies on a ‘large screen’ and in private settings like on flights, or engaging with sports in a more immersive (and potentially social) manner, is very enticing.

However, we believe it will usher in a revolutionary shift in app marketing, a feat not accomplished by previous Apple products:

While the iPad was essentially a different form factor for iPhone apps, Apple Watch apps were spatially restricted and mainly attractive for fitness enthusiasts, and the Apple TV found most of its use with entertainment apps.

These app limitations likely prevented these ecosystems from flourishing in the way we anticipate the Vision Pro ecosystem will:

It’s clear that various sectors could greatly appeal to Vision Pro users. Games and entertainment are the obvious frontrunners. But in their presentation, Apple highlighted productivity, and we foresee other categories overhauling their app services to accommodate Vision Pro. Consider, for instance:

One-on-one video consultations could revolutionize how businesses like banks interact with customers and the related costs. Retailers might present their products in a more visual format, encouraging spontaneous shopping experiences. Imagine, for instance, a shopping experience that closely mimics visiting a physical supermarket. Language learning apps could provide superior education by immersing students in bustling streets of potential travel destinations, and other educational apps could simulate real-world testing environments, like classrooms.

The above examples might not create intriguing experiences on the iPad, Apple Watch, or Apple TV, but they make perfect sense for the Vision Pro.

VR technology is not a new concept, but if Apple succeeds in creating a truly immersive experience – and if other companies follow suit, as we’ve seen with smartphones, tablets, smartwatches, and smart TVs – we may be on the brink of an app ecosystem that rivals only smartphones.

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