CRM (Customer Relationship Management) platforms in digital marketing are more valuable than ever.
Nowadays, these tools are crucial for marketers aiming to build deeper customer relationships, streamline workflows, and drive growth. In fact, we’ll explore their core strengths and highlight the most impactful new features released in recent months.
Key CRM Tools
- Salesforce Marketing Cloud: Overall, it’s one of the best tools for enterprises and global teams. Among its key features are:
- Powerful campaign management and segmentation
- Integration with Sales Cloud, Data Cloud, and Service Cloud
- Einstein AI for content and journey personalization
- What’s new? One of the most notable updates is Agentforce 2.0, a suite of AI agents that assist with campaign creation, content recommendations, and audience targeting. Additionally, the new WhatsApp Flows integration enables brands to build rich, conversational experiences directly within WhatsApp.
- HubSpot CRM + Marketing Hub: Created with small and medium-sized businesses in mind, this tool offers several key features, such as:
- Seamless marketing-sales alignment
- Drag-and-drop workflows and automation
- Built-in email marketing and lead scoring
- What’s new? Breeze AI suite, a new layer of AI agents designed to streamline customer support, automate prospecting, and enhance content creation. The platform also now features predictive lead scoring and AI-driven sales forecasting to help teams focus on the most promising opportunities. Additionally, HubSpot supports multi-account management, making it easier to handle multiple brands or clients within a single interface.
- Zoho CRM: Overall, this platform is especially well-suited for budget-conscious teams or companies that need custom workflows. In particular, its key features include:
- Email campaigns, lead management, and analytics
- Advanced automation with custom rules
- Zia AI assistant for smart predictions and recommendations
- What’s new? Zoho has recently enhanced its AI-powered dashboards, improved campaign ROI tracking, and introduced seamless integration with WhatsApp Business—making it even more effective for real-time customer engagement.
- ClickUp:It is a great tool for marketing teams that need both CRM and project management in one platform. Among its key features are the following:
- Customizable CRM templates for managing leads, clients, or campaigns
- Dashboards for real-time marketing analytics and KPIs
- Built-in automation for follow-ups, deal tracking, and task assignment
- Email integration, forms, and Docs for centralized communication
- Time tracking to monitor team capacity
- What’s new? Notably, one of the most exciting new features is ClickUp Brain—an AI-powered assistant that helps summarize tasks, generate content briefs, and draft emails.
- Pipedrive: Ideal for sales-focused marketing teams, Pipedrive offers an intuitive platform that blends simplicity with power.For instance, some of its key features include:
- Easy to use marketing automation
- Visual sales pipelines
- Email and call tracking
- What’s new? Pipedrive has introduced Smart Docs 2.0, enabling teams to create, manage, and send content proposals and templates more efficiently. In addition, they now offer enhanced email engagement analytics, giving users deeper insights into how prospects interact with their communications.
Today, CRM tools are essential for successful marketing. Thanks to new AI features and improved automation, they now help teams work smarter. As a result, businesses can connect with customers more effectively and grow faster!
