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The Old Pump House, 1a Stonecross, St. Albans, Hertfordshire, AL1 4AA England
1-7-1 Kaigan Minato-ku Tokyo 105-7590 Japan
info@saltypistachio.com
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jobs@saltypistachio.com
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App Conversion Rate Optimization Agency

App CRO support for store listings, onboarding and subscription journeys. Prioritise friction, test useful hypotheses and measure meaningful customer actions.
Your app growth

Help more people take
the next useful step.

Our app conversion rate optimisation service examines the journey from store visit to meaningful in-app action. We identify unclear messages and friction, then prioritise tests around the steps that matter to your business.

Store conversion, onboarding and subscription conversion are different problems. We agree the surfaces being reviewed and the implementation support needed, so the engagement has a clear purpose beyond increasing downloads.

Research

Store conversion

Review screenshots, previews and the relationship between acquisition messages and the store listing. Coordinate this work with ASO.

Creative

Onboarding and first value

Look at the steps between installation and a useful first experience. Use available behaviour data and user insight to identify friction.

Localisation

Subscription journeys

Review the clarity of offers, paywall journeys and customer expectations. Test the agreed hypothesis rather than assuming a price or layout change will improve revenue.

Measurement

Useful experiment design

Define the audience, primary event and evaluation window. Review downstream quality as well as the conversion at the step being changed.

Store conversion

Useful experiment design

Engagement

How our service works

Map the relevant journey and review the evidence available for each step. Separate store-page issues from in-app friction and rank proposed tests by the customer problem, expected learning and practical effort.

Develop a clear hypothesis and proposed variation with your design and product team. Agree who implements and approves changes. Use supported store experiments or appropriate in-app testing tools for the surface being tested.

Compare the result against the agreed event and window, with enough evidence to make a useful judgement. Consider acquisition mix, seasonality and customer quality. A relative asset rating or a short-term conversion change alone does not establish causal revenue growth.

Our approach

A practical operating plan

Research, test and review

Understand the app

Review the app, customer journey, target markets and available evidence before choosing priorities.

Agree the first tests

Set responsibilities, expected outputs and the measures that make a test useful.

Review and adapt

Explain results in context and use the learning to choose the next action.

Why SaltyPistachio

Experience connected
to your app

Our document scanner project explores subscription testing and conversion. Owned-app work helps connect recommendations with the actual product journey; it is not a guarantee of the same outcome for another app.

ASO, paid acquisition and in-app conversion should tell a consistent story. We review the promise in the ad and store listing alongside the experience after installation, keeping scope and measurement clear for each part.

Explore our services

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Your next step

Discuss your app

Discuss your app

Email
hello@saltypistachio.com

UK headquarters
The Old Pump House, 1a Stonecross
St. Albans, Hertfordshire, AL1 4AA
United Kingdom

Your next step

Discuss your app

Discuss your app

SaltyPistachio is an international app marketing agency. Our UK headquarters is in St Albans, and our work supports app teams across markets.