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The Old Pump House, 1a Stonecross, St. Albans, Hertfordshire, AL1 4AA England
1-7-1 Kaigan Minato-ku Tokyo 105-7590 Japan
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App User Acquisition in Japan


Get more paid downloads in Japan

Maximize your app’s potential in the Japanese market with our App Store Optimization services. Whether you’re launching a new app or looking to improve your existing presence, our team is equipped to help.

In Japan, the mobile operating system market is split nearly evenly between Android and iOS, with 51.7% and 48.3% respectively. This requires a customized approach to app store optimization, taking into account the unique characteristics of the Japanese app market.

Our team understands the nuances of the Japanese app stores, including the parsing of graphemes by the App Store and local preferences for app and design choices. Trust us to help you succeed in this thriving market.


On and off-stores

Paid acquisition off and on-store including the two main App Stores in Japan, with a 51.7% and 48.3% market share respectively. 


CPI Optimization

Using conversion rate optimizaiton on the app stores to achieve high conversion rates, and thus reduce your CPI.

Paid/Organic Sync

Avoiding Cannibalization

Acquire more users at a lower CPI while avoidng cannibalization of organic traffic.


Attribution & Reporting

Solid reporting to quantify the value of our engagement in monetary terms.

metadata optimizations
in Japanese
winning creative

Tailored Engagement

Our UA

Experience a comprehensive Paid Acquisition solution with our full-service offering. From keyword discovery, bidding and competitor analysis and creative creation, we cover all aspects of the UA process to ensure your success.

At our agency, we prioritize communication and keep you informed every step of the way. Our team will provide you with weekly updates and a comprehensive monthly report outlining our progress and future plans.

Navigate the complexities of the Japanese app market with confidence, thanks to our expert guidance. Our team will provide clear and actionable insights on how to drive organic downloads and where to focus your marketing efforts.

In addition, our advisory services are available to you if you're considering acquisition opportunities or looking for a deeper understanding of your competition in the market. Partner with us for a successful app marketing strategy in Japan.

Stay informed about the performance of your app marketing efforts in Japan with our detailed reporting capabilities. Our team will gather and analyze data to provide you with insightful recommendations and actionable information.

Whether you need a one-time analysis or ongoing reporting, we're here to support your success in the Japanese market.


Data-driven with
passion for creative details

Working in the fields of Data Analytics, Strategy and Growth

Data Analytics

Our mobile marketing journey begins with a deeply rooted passion for data, which informs all our decission making and actions.


We transform data into meaningful strategies that will keep your app ahead of the competition and leveraging all new opportunities arising from mobile environments


Grounded on data and a meaningful strategy, we'll provide sources and actions for growth tailored to your company's budget and app type.

Our Advantage

Why choose

Having an office in Tokyo is important for our App Store Optimization agency as it gives us a direct presence in the Japanese app market, allowing us to stay current on trends, build strong relationships, hire local talent and provide personalized support to clients. This helps deliver better results and ensures their apps remain competitive.

Our App Store Optimization agency has a unique advantage with experience in Japanese and the Japan app market. We understand language and cultural nuances that impact app success and stay current on trends and optimization strategies. Our local knowledge and proven techniques drive organic downloads and growth for clients, delivering unparalleled results in visibility and content localization.

Our Services

Other areas
of expertise

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The Old Pump House, 1a Stonecross
St. Albans, Hertfordshire, AL1 4AA

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Salty Pistachio is a London and Tokyo-based international team of marketers with diverse backgrounds and talents. We use our unique skills and insights to grow our clients’ companies.