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The Old Pump House, 1a Stonecross, St. Albans, Hertfordshire, AL1 4AA England
1-7-1 Kaigan Minato-ku Tokyo 105-7590 Japan
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App Conversion Rate Optimization in Japan


Get more organic downloads in Japan

Understanding the Japanese market is crucial for Apps looking to launch or grow in the country. Local sensitivities and cultural norms, language, tone and meaning of copy, and mobile usage behavior are just some of the factors that can have a significant impact on mobile marketing campaigns’ effectiveness in the Japanese market.

We recognize the importance of tailoring mobile marketing campaigns to resonate with the Japanese audience. And we use our knowledge to help clients improve conversion rates – including mobile subscription optimization in Japan.

By staying informed about emerging trends and adapting our clients’ mobile marketing campaigns accordingly, we can help them stay ahead of the competition and achieve their business goals.

Continuous Iterations

AB Testing

Iteration activities on the App Store, Play Store, Subscriptions, UX and Messaging.

Understanding the market

Local Sensitivities

Understanding cultural and linguistic differentiations as well as cultural norms will have an impact on your App’s performance.



Ensuring users feel an improved user experience, with higher relevance that will lead to increased trust and loyalty.


Attribution & Reporting

Solid reporting to quantify the value of our engagement in monetary terms.

metadata optimizations
in Japanese
winning creative

Tailored Engagement


We offer a full-service solution for App Marketing CRO (Conversion Rate Optimization) to help businesses improve their app's visibility and conversion rates in the app stores. From conducting comprehensive keyword research to analyzing competitors and creating compelling visuals, we cover all aspects of the ASO process.

We understand that clear communication is key to achieving success, and that's why we prioritize keeping our clients informed every step of the way. Our team provides weekly updates and a comprehensive monthly report outlining our progress and plans for the future. By staying in close communication with our clients, we ensure that they are always up-to-date on the progress of their app marketing campaigns and can make informed decisions based on our data-driven recommendations.

Navigating the complex Japanese app market can be a daunting task. That's why we offer expert CRO (Conversion Rate Optimization) guidance to help businesses maximize their mobile marketing campaigns' effectiveness and achieve success in the Japanese market.

Our experienced team provides clear and actionable insights to help businesses drive organic downloads and optimize their marketing efforts to attract the right audience. We tailor our approach to the unique characteristics of the Japanese market, including local preferences, cultural nuances, and language-specific aspects, to help our clients stand out from the competition and succeed in the market.

Stay informed about the performance of your app marketing efforts in Japan with our detailed reporting capabilities. Our team will gather and analyze data to provide you with insightful recommendations and actionable information.

Whether you need a one-time analysis or ongoing reporting, we're here to support your success in the Japanese market.


Data-driven with
passion for creative details

Working in the fields of Data Analytics, Strategy and Growth

Data Analytics

Our mobile marketing journey begins with a deeply rooted passion for data, which informs all our decission making and actions.


We transform data into meaningful strategies that will keep your app ahead of the competition and leveraging all new opportunities arising from mobile environments


Grounded on data and a meaningful strategy, we'll provide sources and actions for growth tailored to your company's budget and app type.

Our Advantage

Why choose

Having an office in Tokyo is important for our App Store Optimization agency as it gives us a direct presence in the Japanese app market, allowing us to stay current on trends, build strong relationships, hire local talent and provide personalized support to clients. This helps deliver better results and ensures their apps remain competitive.

Our App Store Optimization agency has a unique advantage with experience in Japanese and the Japan app market. We understand language and cultural nuances that impact app success and stay current on trends and optimization strategies. Our local knowledge and proven techniques drive organic downloads and growth for clients, delivering unparalleled results in visibility and content localization.

Our Services

Other areas
of expertise

From our Blog

Our thoughts on Conversion Rate Optimization and Japan

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June 8, 2023

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Posted by Javier Galan
January 11, 2023

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Want to know more about us?



The Old Pump House, 1a Stonecross
St. Albans, Hertfordshire, AL1 4AA

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Salty Pistachio is a London and Tokyo-based international team of marketers with diverse backgrounds and talents. We use our unique skills and insights to grow our clients’ companies.