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The Old Pump House, 1a Stonecross, St. Albans, Hertfordshire, AL1 4AA England
1-7-1 Kaigan Minato-ku Tokyo 105-7590 Japan
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App Marketing Services in Japan

What we do

We help your App succeed in Japan

Japan’s app market is unique with tech-savvy consumers and a strong focus on technology and local differentiation. With 51.7% market share for Android and 48.3% for iOS, it’s an ideal market for app growth.

SaltyPistachio, with 4 years experience in the Japanese market and a Tokyo office, is the perfect partner for growth in the Japanese app market. Our services have expanded from App Store Optimization to include Customer Relationship Management, User Acquisition, and Conversion Rate Optimization.

Our team has achieved great results, offering comprehensive support and driving growth for clients. We combine our App Marketing expertise with our deep understanding of these areas to offer a comprehensive solution for success in the Japanese app market.

Our Services

How we can
help you succeed

We're an agency that gets excited about:

Data Analytics

Our mobile marketing journey begins with a deeply rooted passion for data, which informs all our decission making and actions.


We transform data into meaningful strategies that will keep your app ahead of the competition and leveraging all new opportunities arising from mobile environments


Grounded on data and a meaningful strategy, we'll provide sources and actions for growth tailored to your company's budget and app type.


A passion for
the local market

Having an office in Tokyo is important for our App Store Optimization agency as it gives us a direct presence in the Japanese app market, allowing us to stay current on trends, build strong relationships, hire local talent and provide personalized support to clients. This helps deliver better results and ensures their apps remain competitive.

Our App Store Optimization agency has a unique advantage with experience in Japanese and the Japan app market. We understand language and cultural nuances that impact app success and stay current on trends and optimization strategies. Our local knowledge and proven techniques drive organic downloads and growth for clients, delivering unparalleled results in visibility and content localization.

From our Blog

Our thoughts on Japanese App Marketing

Vision Pro
Posted by SaltyPistachio
June 8, 2023

Apple's Vision Pro: A VR App Revolution

Those who had the chance to experience the...

Javier Galan
Posted by Javier Galan
January 11, 2023

Why EU's Ruling on Alternative App Stores is Unlikely to Succeed

The European Union’s recent ruling that Apple must...


Want to know more about us?



The Old Pump House, 1a Stonecross
St. Albans, Hertfordshire, AL1 4AA

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Salty Pistachio is a London and Tokyo-based international team of marketers with diverse backgrounds and talents. We use our unique skills and insights to grow our clients’ companies.