Reach people looking for an app like yours. SaltyPistachio combines intent-led custom product pages, exact-match keyword management and tailored automation to connect advertising spend with customer value.
We bring Apple Ads and MMP data together to guide decisions at scale, working towards the acquisition and ROAS targets agreed with your business.
Connect search intent to a relevant ad group and custom product page, so people find the experience they came for.
Align your message with the search. Use custom product pages where appropriate, and review the journey from ad tap to download.
Use tailor-made tools to classify, route and manage tens of thousands of exact-match keywords.
Bring acquisition and downstream event data together to guide bids and budgets against agreed commercial targets.
01 / Match the intent
The right search.
The right first impression.
Someone looking for rain sounds should land on a page about rain sounds. We connect intent-led keyword groups to relevant custom product pages (CPPs), so the promise in the search continues through the ad and into the App Store.
Your evening.A little quieter.Sleep sounds & bedtime mixes
Find yourkind of rain.Gentle showers & steady rainfall
Make spacefor a pause.Ambient sound for meditation
A softerbedtime routine.Gentle sounds & lullabies
Illustrative sound-app example: simplified CPP concepts, not live App Store screenshots or measured results. Each page would reflect the app’s actual features. We test whether the closer match improves conversion.
02 / Discover, classify, route
Automation that makes
the long tail manageable.
We manage tens of thousands of exact-match keywords. Tailor-made tools and AI-assisted classification help us organise that volume, uncover relevant searches and keep each term connected to the right intent.
Discover
Find new search demand
Maximize Conversions and Search Match surface search opportunities. Available search-term reports feed the discovery workflow.
Understand
Classify intent with AI
Assess relevance to the app, group related needs and apply agreed confidence thresholds and campaign rules.
Route to the right group
Add relevant terms as exact-match keywords in themed Manage Bids ad groups, paired with the appropriate CPP. Use negatives where needed to guide traffic.
Exclude wasted searches
Add negative keywords under agreed rules to prevent spend on searches that do not fit the app.
Review before acting
Keep ambiguous terms for review or controlled testing. Low data volume alone is not proof that a term is irrelevant.
Built around your account: custom tooling for classification, bulk keyword operations, negative-keyword management and monitoring. Automation executes repeatable decisions within agreed limits.
Discovery and exact-match management play different roles. Apple’s exact match can include close variants, so we also review the available search-term data.
03 / Connect acquisition to value
From a keyword to
a commercial decision.
An install is the start of the story. We bring Apple Ads data together with your mobile measurement partner (MMP) data to understand which traffic becomes valuable customers—and work towards the return on ad spend (ROAS) target we agree with you.
Apple Ads
What brought people in?
Spend · taps · installs
Campaign · ad group · keyword
MMP & app events
What happened afterwards?
Trials · subscriptions · purchases
Attributed revenue · retention
One aligned performance view
Join available attribution identifiers, align markets and reporting windows, and compare customer value with acquisition cost. Use the finest reliable level of detail the data supports.
Invest where it pays
Adjust bids and budgets when value and evidence support further spend.
Improve the journey
Review the intent, CPP message and in-app conversion when the results fall short.
Keep learning
Give new and low-volume terms enough evidence before making a decision.
Attribution availability, privacy limits and revenue maturity affect what can be measured. We agree the ROAS definition and time window up front; a target is a decision framework, not a guaranteed return.
Email
hello@saltypistachio.com
Direction
The Old Pump House, 1a Stonecross
St. Albans, Hertfordshire, AL1 4AA
England