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The Old Pump House, 1a Stonecross, St. Albans, Hertfordshire, AL1 4AA England
1-7-1 Kaigan Minato-ku Tokyo 105-7590 Japan
info@saltypistachio.com
Work Inquiries
jobs@saltypistachio.com
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App User Acquisition

London and Tokyo-based User Acquisition agency. Get more paid downloads.
Goal

Grow valuable app users

SaltyPistachio is an app user acquisition agency serving London and international teams. We plan and manage Apple Search Ads and Google App Campaigns for iOS and Android around the customers you want to reach, not just install volume.

Our paid media work for app acquisition starts with search intent, creative and campaign structure. We test what resonates, then adjust budgets and assets as results come in.

We connect platform reporting with mobile measurement partner (MMP) data and in-app events to judge acquisition by customer value and agreed CPA or ROAS targets.

Multi-Platform

On and off-stores

Paid acquisition reaches people within app stores and across Google properties. We plan the right channel mix around your app, market, creative and measurement setup.

CRO

CPI Optimization

We test the journey from ad to store listing, including creative and landing experiences, to improve conversion and understand acquisition cost.

Paid/Organic Sync

Avoiding Cannibalisation

We separate brand and discovery objectives where supported, compare paid and organic trends, and look beyond reported installs to assess incremental growth.

Data

Attribution & Reporting

Solid reporting to quantify the value of our engagement in monetary terms.

0
metadata optimizations
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winning creative
variations
Our channels

Explore paid
acquisition

Find the right route to your next customer. Explore Apple Search Ads and Google App Campaigns for creative, campaign management and clearer acquisition performance.

Tailored Engagement

Our UA
Services

We plan and manage paid app acquisition across Apple Search Ads and Google App Campaigns. Campaign structure, search intent, creative tests, budgets and measurement work toward agreed customer goals.

Regular reporting explains what changed, what we learned and what we will test next.

Get a focused review of channel fit, account structure, creative, attribution and brand overlap. We identify the tests that can answer useful questions and the spend that needs tighter control.

Our advice can support your in-house team, a new app launch or expansion into another market.

Bring platform and MMP data together to understand installs, post-install activity and customer value by channel. We review conversion events, attribution windows and campaign naming before recommending changes.

Choose a one-off audit or ongoing reviews to support decisions against your CPA or ROAS target.

Capabilities

Data-driven with
passion for creative details

Working in the fields of Data Analytics, Strategy and Growth

Data Analytics

We use platform, MMP and in-app data to understand where paid acquisition brings valuable customers.

Strategy

We choose channels, markets, campaign roles and creative tests around your app and commercial goals.

Growth

We adjust budgets and creative as evidence builds, while checking customer quality and measurement.

Our Advantage

Why choose
SaltyPistachio

From our London and Tokyo base, we plan app campaigns around each market’s demand, language and economics. A useful campaign structure in one country may need a different approach in another.

Working across markets means checking local store behaviour, creative relevance, privacy and measurement requirements before copying a campaign. We use a clear reporting framework while allowing tactics to differ by region.

Our Services

Other areas
of expertise

Our thoughts on User Acquisition and International Markets

From our Blog

Apple App Store and iOS SDK icons
  • Javier Galan
  • Posted by Javier Galan
September 30, 2026
8 min read

iOS 27 and app marketing: what changes for brands across categories

  • estefania
  • Posted by estefania
June 24, 2025
5 min read

Apple’s Bold Redesign of the App Store at WWDC 2025

Contacts

Want to know more about us?

Send an Email
 

Email
hello@saltypistachio.com

Direction
The Old Pump House, 1a Stonecross
St. Albans, Hertfordshire, AL1 4AA
England

Let’s talk

Got a project?

Contact Us

Salty Pistachio is a London and Tokyo-based international team of marketers with diverse backgrounds and talents. We use our unique skills and insights to grow our clients’ companies.