Help the right people
find and choose your app.
SaltyPistachio is an App Store Optimization agency for iOS and Android apps. We improve how your app is discovered and how clearly its store listing explains its value, combining keyword research, metadata, creative and localisation.
ASO is part of the customer journey. We review search visibility and store conversion alongside the quality of acquired users, so an increase in downloads is assessed in its business context.
Keyword and competitor research
Understand relevant demand, competing listings and your app’s existing visibility. Prioritise searches that match the product and audience.
Metadata and store creative
Develop store copy, screenshot and preview recommendations around a clear customer promise. Test appropriate hypotheses using the tools available in each store.
Market-specific localisation
Adapt keyword choices and creative to local language and expectations. A literal translation is a starting point, not a complete market strategy.
Reporting that guides decisions
Review impressions, product-page visits, conversion and downloads with available customer events. Separate store metrics from downstream outcomes and explain measurement limits.
Search visibility
Research keywords and metadata around relevant App Store and Google Play searches.
Store conversion
Review screenshots, previews and product-page tests separately from search visibility.
How our service works
Start with the current listing, app proposition, target markets and available store data. We review discoverability, metadata, creative and competitor context, then set out a prioritised plan and the evidence behind it.
A focused audit can support a launch, an existing app or an in-house team that needs a second perspective.
Work through keyword and metadata iterations, creative recommendations, localisation and a review of the results. Agree who produces assets, who publishes changes and how approvals work before the engagement starts.
Apple and Google offer different fields and testing tools. We design the work around the platform and the app rather than copying one store’s approach into another.
Agree a baseline, priority markets and reporting cadence. We explain what changed, which signals are reliable and what needs further testing. Rankings and store conversion are useful indicators; they do not by themselves prove incremental revenue.
Bring your app links, target markets and current priorities to the first discussion. Access needs, scope and commercial terms are agreed before work begins.
A practical operating plan
Research, test and review
Understand the app
Review the app, customer journey, target markets and available evidence before choosing priorities.
Agree the first tests
Set responsibilities, expected outputs and the measures that make a test useful.
Review and adapt
Explain results in context and use the learning to choose the next action.
Experience connected
to your app
Our Sleep Sounds project explores keyword and store-listing iterations. Our document scanner work also examines subscription and conversion questions. These owned products connect our service perspective with practical app operation.
A relevant store listing supports paid acquisition as well as organic discovery. We connect ASO recommendations with Apple Search Ads and Google App Campaigns where they are part of your plan, while reporting their roles separately.
Related app marketing services
Advice for app teams
Email
hello@saltypistachio.com
UK headquarters
The Old Pump House, 1a Stonecross
St. Albans, Hertfordshire, AL1 4AA
United Kingdom
Discuss your app
SaltyPistachio is an international app marketing agency. Our UK headquarters is in St Albans, and our work supports app teams across markets.


